October 6, 2009
Food Lion as part of an agreement with Tyson Foods Inc., Food Lion LLC will replace all store brand fresh chicken with Holly Farms premium brand chicken at 1,200 Food Lion, Bloom and Bottom Dollar Food grocery stores throughout the eastern United States.
After a 10 year absence from retail grocery stores in the southeast, "the reintroduction of this brand enables us to provide a differentiated product to our customers at or below current store brand fresh chicken prices," said Hans Lefebvre, vice president of meat and seafood merchandising at Salisbury, N.C. -based Food Lion.
"In an economy where consumers are always searching for premium products at great prices, we are able to provide both to our customers through this arrangement," he said in a company statement. "This is a fantastic opportunity to provide a unique product offering exclusive to our customers, while delivering on our commitment of quality products at great prices."
The Holly Farms poultry company was founded in Wilkesboro, N.C., in 1958. Tyson acquired the company in 1989, and by the late 1990s Holly Farms was phased out as a national brand.
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