Kroger has been going hog wild for private label pork promotions, heavily promoting private label pork in its weekly advertisements, according to an analysis of weekly print ads for the 52 weeks ended Dec. 10, 2011, provided exclusively to PLBuyer’s eReport by Efficient Collaborative Retail Marketing (ECRM).
The Cincinnati, Ohio-based retailer saw private label pork account for 82 percent of its overall pork advertisements for the current period. Private label accounted for 63 percent of Kroger’s pork advertisements in the prior 52-week period. Pork products were featured in 1.98 percent of Kroger’s ads in the latest 52-week period.
Private label frozen prepared food saw the biggest decreases in promotions during the current 52-weeks at Kroger. The frozen prepared food category dropped 6 points, accounting for 12 percent of Kroger’s overall frozen prepared food print advertisements in the latest 52-week period. Private label accounted for 18 percent of Kroger’s frozen prepared food advertisements in the prior 52-week period. The category was featured in 3.55 percent of Kroger’s ads in the latest 52-week period.
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